Laurent Fierens Gevaert is an accomplished public affairs and communications leader with over 15 years of experience shaping policy, reputation, and stakeholder engagement strategies. With a strong track record in navigating complex regulatory landscapes, he has held leadership roles in both multinational corporations and business associations, notably in the fields of retail, tobacco harm reduction, sustainability, and digital entertainment.

Currently serving as Senior Manager Government Affairs at BAT, Laurent advises executive leadership and drives advocacy initiatives at national and EU levels, committed to promoting transparent dialogue and responsible leadership in public affairs. He is known for his strategic mindset, diplomatic approach, and ability to build trusted relationships with policymakers, media, and civil society.
New boost.