Irina Novoselsky is the Chief Executive Officer of Hootsuite, a 1,500-employee global social media performance SaaS business.

She is a growth-focused leader who is passionate about leveraging disruptive technologies to enhance customer experiences and build meaningful relationships. Under her leadership, Hootsuite is doing just this, as witnessed by the 2024 acquisition of Luxembourg-based Talkwalker. By merging with the market leader in social intelligence, Hootsuite has created a first-of-its-kind performance engine that helps customers convert social insights into actionable business impact and revenue. Today, this shift has evolved the industry from social media management” (using social as a communications and marketing tool) to “social media performance” (helping businesses unlock social to drive measurable impact and revenue).

Prior to Hootsuite, Irina served as CEO of CareerBuilder, a global talent acquisition SaaS company with 3,000+ employees, where she led the organization through significant transformation— expanding its audience, enhancing the product and user experience, and driving operational excellence. Her background also includes roles in private equity investing at Apollo Global Management and investment banking in Morgan Stanley's M&A group.

Irina served on the Board of Directors at Lemonade (NYSE: LMND), a digital insurance company built on social impact, for three years, where she held the positions of Chair of the Audit Committee and member of the Compensation Committee. She graduated magna cum laude from the Stern School of Business at New York University.