Matthias Pio is a seasoned Corporate & Regulatory Affairs professional with over a decade of experience at BAT. He has held roles across France, the European Union, and currently serves as Head of Corporate & Regulatory Affairs for the Benelux region. With a strong focus on advocacy, stakeholder engagement, and policy dialogue, Matthias has contributed to raising public awareness around the transformation of the nicotine industry—one of the world’s most closely scrutinized sectors.

By bridging responsible innovation and regulation, he offers a grounded perspective on how transparent engagement and clear communication can support the societal shift toward reduced-risk products and sustainable technological solutions.